AI Insights · Timothy · April 2025
Top 5 Personalization Apps Performance in New Zealand: Q1 2025
Discover the performance trends of the top 5 personalization apps on a unified platform in New Zealand during Q1 2025, featuring insights from Sensor Tower.
In the first quarter of 2025, the personalization app market in New Zealand showcased diverse trends across the top five apps, with data sourced from Sensor Tower.
Zedge™ Wallpapers & Ringtones experienced a fluctuating yet overall positive trend in weekly downloads, peaking at 1.2K in late February. Revenue showed consistency, with a peak of approximately $362 in the same timeframe. Active users rose to 2.5K before stabilizing towards the end of the quarter.
Character.Me: AI Roleplay Chat maintained a steady revenue stream, starting at $113 and reaching up to $182 mid-January. However, its download numbers were modest, fluctuating between 1 and 16 downloads weekly.
Cleanup Your Phone saw an upward trajectory in both downloads and revenue. Downloads surged to 170 in early March, while revenue showed consistent growth, peaking at $125 in the last week of March. The app’s active users also increased, reaching 248 in early March.
CoolRead- Enchanting Reads had a promising start with a revenue peak of $482, but both downloads and revenue dwindled significantly as the quarter progressed.
Niagara Launcher ‧ Home Screen experienced stable active user engagement, maintaining over 1K users weekly. Downloads fluctuated, with a peak of 69 in early February. Revenue remained relatively low but steady, ending the quarter at around $53.
For more detailed insights and data, visit Sensor Tower's platform.
